MS
There will be no more hassles in venue administration. We have developed a tool and a solution that recognises the challenges that venue employees experience.
About
MS is specialised in meeting management and offers the largest meeting distribution system and online venue sourcing & meeting booking tool with more than 500.000 meeting spaces worldwide. Next to the online service, the client offers a personal reservation service for external meetings and group reservations.
My Role
Throughout the process, I collaborated extensively with the stakeholders and cross-functional teams. User research, competitor analysis, and qualitative research were the first steps followed by, usability testing, wireframing, and prototyping.
What I did
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Understanding the stakeholder's needs and deciding on the best course of action.
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Established visual identity systems and product style guides.
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With a user base of 40+ venues, I led market research, user research, and usability testing.
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Delivered information architecture, user flows, covered use cases, wireframes, high-fidelity UI, and prototypes.
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Worked with a cross-functional team of 23 developers, BA, QA and PM and Director and Founder of Smart Booqing.
Empathize
I integrated quantitative & qualitative research approaches, throughout the full product life cycle. 48 venues were already active users of the venue management. We took several rounds of interviews and worked in 72 phases using agile methodology.
In round 1 we took around 80 interviews and the problems that majorly came up were as follows:
Problems Identified during User Research
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68% Users believed that in peak season it is very difficult to manage the booking or identify the available slots.
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46% Users believed that products already available in the market seemed to be quite confusing and complicated.
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76% still used excel sheets to administer the venue.
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There was no single solution that could be used to both manage meetings and manage the data required for the meetings and conference.
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Users also desired a tool that could assist them in maintaining their data as well as checking earnings and other details.
User Journey
Based on their sharing, I have crafted user journeys to map their end-to-end process and take action on the data. These journeys I use for further understanding of their hard time doing it. Some observations from their behaviours when performing tasks in these flows and their feedback let me define their pain points.
Competitor Analysis
Then I began my research on the competition in order to learn about its key features. I also identified gaps in their platform with the use of user research, as well as came up with some ideas on how we may fix them on our own.
User flow
Proposed Solution with Wireframes
At this phase, I attempted to keep my emphasis on the product's flow and functionality while also incorporating additional interface elements to clarify the purpose of each screen. This allowed me to quickly test and develop my ideas before committing to a complete UI design.
Final Designs
The user may check revenue, source of booking, recent reviews, and progress in taking vouchers simply by adding filters (week, month, or year).
It also helped in updating the photos or videos on their white-label website, as well as provided a preview of how it will display.
Users can view all reservations, scheduled bookings, confirmed bookings, cancelled bookings, and so on through reservations, which will help to be on track.
Users will also have access to a booking schedule, which will assist them in completing the booking procedure as quickly as possible.